Monday, October 12, 2009

How To Select The Right Venue?

By Michael Nielson

It requires many skills to organise business events like workshops, seminars, job interviews and others. The dates and the venues are very important and so have to be selected with great care. Small meetings and conferences can even be arranged within the office space, but then, only a limited number of people can be catered.

Bigger business events like high-level meetings are more suited at multi-star hotels and proper conference rooms or amphitheatres. The first criterion for an ideal venue is its location. It has to be well known and easily reachable. It should also fulfil all the basic facilities required to arrange the event.

The good thing about conference halls and amphitheatres is that they come with in-built multimedia systems that provide great assistance for audio and video presentations. All the necessary equipment like projectors and LCDs help the presenter and the audience during the conference. Nevertheless, if there is any slight problem with this equipment it can really damage the quality of the conference and therefore, should be checked thoroughly before making the final booking.

The choice of venue should be made after considering its condition. It should be well maintained and presentable with facilities like air-conditioning and heating. It should be big enough to hold the required amount of people and have a big enough parking area. The chosen venue will portray the companys ethics and capabilities. Therefore, everyone attending will be impressed and leave with a positive impression of the company.

The management responsible for running the venue should cooperate with the organisers. They should provide all the required services in the best possible way well in time. The idea is to properly plan out the event from every angle and make the execution as smooth as possible.

Business executives, public speakers, and human resource consultants fly from various parts of the world to attend a symposia or a conference. It is a good idea to choose that venue that suits your guests as well. Since they bring business and huge profits to our company, they should be specially facilitated.

Therefore, a good venue has to have a good location, be properly equipped, and should be well managed during the conference. All the facilities such as quality refreshments and smoking/non-smoking area, clean toilets etc should be up to the mark.

The nature of the venue sometimes depends on the event as well. All these qualities can become less significant and cannot be the only criteria for the selection of the venue in exceptional cases like a heritage conference, which will obviously be organised at a historical venue, or the G-8 conference, which will not be planned on venues in non-member countries.

Sometimes the location of the venue of an event is symbolic. They are held there to make a statement only. A Humanitarian conference would most likely take place in a war-ravaged country to emphasise the symbolic importance of such conference. Similarly, a conference regarding the fashion world would ideally be held in Paris or Milan.

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